The Process

With TOMS, Camdid was put in-charge of the TOMS kids #istandfor campaign. The specific stance that was taken for #istandforcleanwater.

To reinforce the sensory approach of this campaign we reinforced the idea of a river bedded with stone, and the dark blue TOMS representing deep water, all while keep the rest of the palette fairly neutral, with an accent of color.

To also show off the street style sense of TOMS kids we set the location in downtown Dallas and utilized the cloudy day.

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