The personal brand of Cameron Lane Cook

DMKD Collective

 

DMKD COLLECTIVE

 
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The Process

With DMKD Collective, Camdid went into this project on our feet. Assessing the setting we were given and the vibe of the clothing, we came up with a sensory approach using the clothing material and environmental as factors in this tactic.

With the loose strands and straps, the wind on a rooftop and bright neutral surroundings made them contrasted and significant, while the fringing of the wording and irregular color represented the raw and edgy intentions.

 
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