An Outdoor Scroll

Below is the simple text of this “Example Sample” for easy reading.

The Ask :

Furniture World Market (FWM) has asked me to create a virtual shopping experience for their new outdoor line. My mission is to create a connected experience that delivers their shoppers what they miss about shopping in-person, plus of course, getting them to add to cart!

The Shoppers :

FWM shoppers love to discover and browse. They find inspiration from traveling the world and get excited about one-of-a-kind finds. 

Table of Contents:

• Name the experience (without using the word “store”)

• A welcome screen 

• A category description (outdoor furniture)

• A product description (firepit)

• 3 article titles for editorial content to accompany the category content

• Email to existing customers to invite them to the new virtual experience

NAME OF VIRTUAL EXPERIENCE:

AN OUTDOOR SCROLL

WELCOME SCREEN:

An outdoor scroll...just until your next in-store stroll.

Welcome!

You’re about to take a scroll through our new virtual outdoor shopping experience.

Piece together unique furniture scenes for your backyard bash, patio party, front porch quiet time, or pool-side hangout. 

You never know what fresh finds you’ll encounter on your outdoor scroll...

ARTICLES:

• “Set the backyard scene for your sort-of-social life…” (1)

• “Extend your feng shui to your outdoor space...” (2)

• “Give your DIY budget some fresh-air and skip the construction…” (3)

CATEGORY DESCRIPTION: Outdoor Furniture

• Mimic the destination vacations you’ve been missing and explore our collections of artisanal outdoor furniture. Enrich your backyard, porch, or patio with our complete sets designed for family-time to make a comeback. Dine outside with those you think the world of and impress your neighbors with your open-air arrangement. Crafted for extreme durability, our sturdy outdoor furniture is modeled to stick around as long as you need it. 

PRODUCT DESCRIPTION: Fire Pit

• Seize the heartwarming moments surrounded by those near to your heart, without constant fire supervision. Contained within a metal mesh spark guard, you can scoot in closer to roast some marshmallows, without losing your eyebrows. With effortless assembly, the black, brushed-steel fire pit is a striking outdoor center-piece completing any outdoor furniture scene. Install the handles and carry it with you, to your best friend’s last weekend as a bachelor. Call for an epic toast the whole inner-circle can raise their glasses to, clinking over the fire you made possible.

EMAIL TO EXISTING CUSTOMERS:

• Subject Line

  • {First name | Capitalize}, are you desperate for a getaway?

• Body text

  • Hey {First name | Capitalize},

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  • We’re all feeling it, why not admit it? WE NEED AN ESCAPE FROM BEING INSIDE! Furniture World Market understands your built-up energy, so we made a way for you to release it.

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  • Take an Outdoor Scroll with our new virtual outdoor shopping experience, just until your next in-store stroll. Put together outdoor seating for a backyard barbecue or build a peaceful patio to absorb the morning sunshine. Let your budget relax and mimic your pool-side furniture after a beachfront villa to take that stay-cation to a new level.

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  • This virtual outdoor shopping experience is just a fill-in until you’re able to get back to the store in-person. You can contact us with any questions, and our customer support will gladly help you out!

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  • Share your outdoor scenes on your social media with our hashtag #outdoorscroll for a chance to be featured in our newsletter. We can’t wait to see what you create, and hope to find you out scrolling where the green grass grows!

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  • Have a great trip,

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  • Your friends at Furniture World Market